The former Twitch and Mixer star had no shortage of offers on the table. It does make sense as a lot of people will watch Ninja play games on Mixer soon and that will allow them to jump straight to the game via Project xCloud. Why did Microsoft pay ~$50 million+ to get Ninja on Mixer? Sean Endicott brings nearly a decade of experience covering Microsoft and Windows news to Windows Central. I caught myself the other thinking "who would buy a gaming chair with an esport team's colors and logo?" Microsoft acquired Mixer, formerly . What is next for one of the worlds most popular gamers? Ninja signed an exclusive deal with Mixer last year. As the operations side of @WatchMixer is closing, we are inviting the Mixer Community to #FacebookGaming. And it largely started with a single departure.". But..why? Sources familiar with the deal have informed me that while Facebook did try and negotiate to keep their big partners both Shroud and Ninja opted out. He didnt detail his contract, so nobody is sure, and so far, its impossible to know. 2023 Vox Media, LLC. But that hasnt stopped people from speculating. I love my community and what we built together on Mixer. Press J to jump to the feed. Ninja, now 29 years of age, started on Twitch and grew into one of the most recognizable gamers after years of hard work. Microsoft paid over $50 Million to bring Ninja to stream exclusively on Mixer, according to The Verge's senior editor, Tom Warren. Its two superstars in Ninja and Shroud prepared to hit the road and never look back. This information comes from Justin Warden, who is the CEO of marketing and talent management of company Ader, who claims to have an inside source that informed him of the deal. [Kojnarowski] Ninja has signed a 6yr/$932M contract with the Microsoft Mixer, league sources tell ESPN. Ader told CNN Business that he had direct knowledge of the deal, so it's more reputable information than some rumors that appeared on Reddit following Blevins' move to Mixer. A little more! He joined our team in 2017 as an app reviewer and now heads up our day-to-day news coverage. It's just watching a jock play football games. The deal soundsexpensive, and six months later, we may have finally learned exactly how expensive the deal was: "Between $20 and $30 million" for a "multi-year deal," according to Ader CEO Justin Warden, whose marketing and talent management company reportedly works with Blevins. While Twitch has attempted to counter these offers, they obviously haven't been able to keep up with the amount of money that streamers are being offered. With that type of company, YouTube could be the landing spot for Ninja, but it will ultimately come down to dollars, cents and opportunities. Justin Warden, CEO of the marketing and talent management agency Ader, which works with Ninja, revealed as much to. If you have a news tip or an app to review, hit him up [email protected] (opens in new tab). https://t.co/lvn9KBjEYq https://t.co/tljVgyM3bG. Then, on June 22, Microsoft suddenly announced plans to close Mixer. We include affiliate links in articles. But no one passes on $90 million without an end game. Even someone as famous as Ninja might not have the draw to be a . NY 10036. Look up Adrian Wojnarowski on Twitter. The terms of the deal are, thus far, unknown but a new report says Microsoft paid Blevins "between $20 and $30 million" for a multi-year exclusivity deal. As the market grew though, a significant portion of large tech companies decided to use their checkbooks to take Twitch's highest profile stars. We can keep sources anonymous. Just why? There was a problem. Tyler Blevins, better known by his online persona Ninja, reportedly received 20-30 million dollars to move from Twitch to Microsoft's Mixer. A new report from CNN Business claims that game streamer Tyler Blevins, better known as Ninja, will receive between $20 and $30 million from a multi-year deal with Mixer. Millions of people are watching live videos streams on Twitch at any moment. Richard Lewis (@RLewisReports) June 22, 2020. Tyler "Ninja" Blevins announced his intention to switch from Amazon-owned Twitch to Microsoft-owned Mixer, who makes hundreds of thousands of dollars each month, expanding greatly in the next year with a new Xbox console. But Twitch is bleeding: a major talent exodus has more people than ever using competing services from Microsoft and Google. Fortnite even made a skin in game that was based on Ninja's likeness. Net worth, earnings, streaming setup, and more. This decision would make sense both from a financial and a poetic standpoint. Then there his Red Bull contract. pic.twitter.com/SMQEygjNiE. It was reported at the time that Microsoft spent $20 million to $30 . With that said, Ninjas first Mixer stream has now concluded and it had more viewers than his Twitch average. CNN Business's statements about Ninja are part of a much larger piece on game streamers, so there aren't a lot of other details at the moment. Until his departure in 2019, Blevins was Twitch's most popular streamer. Contact Business Insider senior correspondent Ben Gilbert via email ([email protected]),or Twitter DM (@realbengilbert). But many people are curious to know how much money Mixer offered Ninja to move to its platform. In a last-ditch effort, Microsoft made the wise decision to collaborate with Facebooks streaming platform, dubbed Facebook Gaming. Get the best of Windows Central in your inbox, every day! This, combined with the fact that he began streaming the newly released Fortnite shortly thereafter, propelled him to internet stardom on Twitch. A new report claims that Ninja receives between $20 and $30 million for a multi-year deal with Mixer. There really isn't a difference. Microsoft's announced today that they will be shutting down Mixer and transitioning all of their streaming partners over to Facebook Gaming. It all started with Tyler "Ninja" Blevins last August. Money was the last thing on our mind, she said. Mixer became the butt of almost every joke across social media. But..why? I totally get why people are though. Some of the notable benefits included instant monetization and a direct line of feedback to the product and engineering team. And third, that Ninja's . That service was shuttered suddenly earlier this summer, making him and other high-profile streamers Microsoft had paid into free agents once again. ", The announcement itself was lighthearted and silly, but the news was anything but the world's most popular, well-known video game streamer was switching from Amazon to Microsoft. Ninja reportedly earned as much as $30 million from the Mixer deal. Neither Blevins nor Microsoft revealed the contract terms that got one of the most popular streamers in the world to jump ship to a nascent platform with a fraction of the audience. Last but not least, he made a name for himself on Twitch and still maintains a fanbase to this day. In reality, Microsoft is locking in an important influencer who can both increase the value of Mixer and bring eyes to Microsoft's entire gaming platform a platform that'sexpanding greatly in the next year with a new Xbox console (Xbox Series X) and a major new game streaming platform. The news comes as quite a shock to many, including, apparently, Mixer . Ninja had made a huge name for himself as a Twitch streamer by playing games like Fortnite. Furthermore, Tom Warren said that Microsoft didnt hire Ninja to promote Mixer alone. Ninja's agency, Loaded, did not release the terms of the contract. As of Thursday's announcement, both Blevins and Grzesiek have since returned to Twitch. In a report by CNN Business, a number of sources from talent agencies who have professional gamers and streamers on their books gave some insight into just how much streamers are getting paid by the likes of Twitch and Mixer. While these values havent been officially verified, the Ninja Mixer deal would significantly bolster Ninjas net worth, which he has built not only from streaming but also sponsorship deals, YouTube revenue, and merchandise sales. According to Sensor Tower, downloads for the Mixer app on iOS have doubled since the announcement of Ninja on Thursday. New data, released by StreamElements in partnership with streaming analytics site Arsenal.gg, discovered that hours watched on Mixer jumped about 3 million (from 37.7 million to 40.2 million) the month that Tyler joined. "But it took someone to fire the first shot. Pretty much. Ninja Signs Exclusive Twitch Contract After Being Released from Mixer Deal Tim Daniels September 10, 2020 Paul Sancya/Associated Press Tyler "Ninja" Blevins announced Thursday he's. "I know this may come as a shock to many of you," he said, "but, as of today, I will be streaming exclusively on Mixer. According to CNN (via GameSpot) Mixer paid Ninja anywhere from $20 to $30 million to leave Twitch. He was one of the most-watched channels on the platform with millions of followers and tens of thousands of subscribers, with an estimated total earnings of $10 million in 2018 thanks to his streams. The $50 million amount is contrary to the previous rumored 100 million dollars contract between Ninja and Microsoft. Twitch streamer Sebastian Forsen Fors gave his own educated guess based on his experience as a big streamer and former professional Starcraft and Hearthstone player. Future US, Inc. Full 7th Floor, 130 West 42nd Street, While Ninja was forced to leave behind his followers on Twitch, he gained over one million followers on Mixer in less than a week - though part of that was due to the free subscription promotion Mixer ran to celebrate his addition to the platform. If you didnt know, after mixer was bought by Facebook gaming Ninja was completely released. The next chapter, Heres how it works. He did not state how many years the deal lasts, however. This fits with Forsen's breakdown predicting Ninja's contract being between $6 and $8 million per year. Visit our corporate site (opens in new tab). They have received their full payments and as of midnight yesterday were free to engage in talks with other platforms. In the latest edition of his Drama Alert show, he says that the rumor around the street is that Ninja may have secured $100 million from his Mixer deal. It's usually at a high skill level as well or at minimum provides entertainment. Sources say that high profile Mixer streamers like Ninja and Shroud took huge buyouts from Microsoft in the range of $10-$30 million. Twitch effectively was limiting Tylers ability to grow as more than just a gaming personality on the platform, she argued. In 2017 his skills at PUBG were so well-developed that he actually won the PUBG Gamescom Invitational Squads classification. Meaning this hypothetical contract is worth $18-to-$24 million. People are dumb. Tyler "Ninja" Blevins is streaming on Twitch for the first time since he signed an exclusivity deal with Mixer in 2019. He said Shroud's Mixer contract was worth $10 million, while Ninja's came in at $30 million. He seems genuinely popular with his fans. Rumors of Mixers issues soon came to fruition. According to his sources, Twitch is not the only option for Ninja. Tyler Ninja Blevins, whos known as the most popular streamer on Twitch is now shifting to a new platform. This isnt about selling Xbox consoles. You will receive a verification email shortly. Disguised Toast had gotten offers from Twitch, Mixer, and YouTube as well before deciding that Facebook was the most lucrative deal. Critics took aim at Ninja, stating that his move revolved only around the money. We suspected Ninja's deal was big, but now we have a number. This was an increase of +86% versus the previous days 14,000 new installs and +100% week-over-week from 13,000 on Thursday, Jul. Regardless of the exact dollar figure, signing Blevins indicates a serious interest from Microsoft in game streaming. You dont do longer contracts in esports longer than three years.. his decision to leave Twitch for Mixer in August, shaking up the esports world, and is reportedly making between $20 million and $30 million for the multiyear deal. It was the streamer's sizable audience that gave him the leverage to negotiate such a lucrative contract, Warden said. Ludwig is making the next big Twitch game show for xQc, Amouranth invests $350k in Twitch content, is retiring from OnlyFans, Twitch employee Hassan fired following sexual misconduct investigation, Twitch's react meta might be good for streamers, but I cant stand it, Twitch is changing the cost of subs depending on where you live. The Mixer app currently sits at 3rd place on the App Store. He eventually began streaming H1Z1 in 2011 and then moved to playing PUBG. Other popular streamers are rumoured to be offered contracts up to $10 million. However, the true worth of Ninjas contract, and the contracts of other streamers who have either left or renegotiated with Twitch, may have just been revealed. Veteran Gamer, Trophy Hunter, And a Youtuber. The Google subsidiary features one of the worlds most popular gamers, Felix PewDiePie Kjellberg. Ninja was the first major streamer Microsoft's streaming service signed. But the figure could be way higher than that, according to YouTuber Daniel KEEMSTAR Keem. According to a report from CNN, Blevins' Mixer deal may have cost Microsoft somewhere between $20 and $30 million. Then, this past June, Microsoft announced the sudden closure of Mixer - making Ninja a free agent once again. Sign up for notifications from Insider! Microsoft soon reached an agreement with Facebook, which granted former Mixer personalities the chance to jump ship. He took a conservative approach and he estimates that Ninja is on a contract that will give him between $6 million and $8 million a year for at least three years. Cody Peterson is an avid reader and writer. KEEM says this isnt confirmed and its unclear if its $100 million per year or for the total duration of Ninjas contract with the platform. Ninja was the first major streamer Microsoft's streaming service signed. During this time period he played for several professional gaming teams like Team Liquid and Luminosity Gaming. I have some decisions to make and will be thinking about you all as I make them. I admit that I don't watch streamers, but I do watch a ton of other sports. Justin Warden, the CEO of Ader, states that Blevins will receive between $20 and $30 million as part of a multi-year deal. By clicking Sign up, you agree to receive marketing emails from Insider Be warned that any conversation started with him will probably wind up gravitating towards his two dogs, The Adventure Zone, or Kingdom Hearts 2. Microsoft has Xbox + Mixer + xCloud. Amazon's Twitch is getting back one of its biggest stars: Tyler "Ninja" Blevins is returning to the service with a multi-year exclusivity contract, Blevins announced on Thursday. Furthermore, Forsen estimates that Ninja's contract is between $6-8 million dollars, which when combined with sponsorships, likely keeps him making at least the same amount of money he was as . PR pitches by email only, please. Before they knew what happened, Mixer was ready to shut its doors and allow its two most prominent names to leave. This figure comes from Justin Warden, who is the . He was already so big on Twitch that his move surprised a lot of people, something he recognized would happen and that he joked about in his Mixer announcement video. Press question mark to learn the rest of the keyboard shortcuts. Ader is a marketing and talent management agency that works with Ninja. ", Liao pointed out "the talent exodus from Twitch appears to have picked up speed in recent months. After joining Mixer back in late July of 2019, Ninja was eager to embark on a new journey in his streaming career outside of Twitch. We're talking about a guywho makes hundreds of thousands of dollars each monthstreaming himself playing "Fortnite" to tens of thousands of viewers, a guy who wasreportedly paid $1 million fora single dayof playing EA's "Apex Legends.". Blevins announced his decision to leave Twitch for Mixer in August, shaking up the esports world, and is reportedly making between $20 million and $30 million for the multiyear deal. Warden gave the figure to CNN Business, and claimed he had "direct knowledge" of the terms of the deal. It seems like a no-brainer, considering hes already established a presence on Twitch. The former Halo pro turned Fortnite sensation left 14 million followers and hundreds of thousands of subscribers behind him.
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