From sneakers like Nike and Adidas to soft drinks like 7up and Coke, these celebrities are everywhere. The Guardian reported at the time that Pepsi paid upwards of $50 million to work with Spears, making it one of historys biggest contracts at that time. In 2003, Justin Timberlakesigned a worldwide marketing deal with McDonald's, all revolvingaround asong: "Im Lovin It." Addison Rae's Coca-Cola Promotion Has Fans Reaching For Pepsi - TheThings There's a funny sub-genre of celebrity endorsements where the celebrity endorser provides a little self-deprecating humor. Spieth has held his sponsorship deal with Coca-Cola since 2016. Trebek hasbeen a spokesman for the company since 1998, and has also endorsed DirecTV, Emerald Downs Racetrack, and the National Fluid Milk Processor Promotion Board. But in 2001, it was Britney Spears who was sitting pretty as queen of the pop hill and she landed a Pepsi advertisement of her own to prove it. Take a look to find out about your favourite cricketer. Celebrity Endorsement Deals With Insane Payouts | GOBankingRates According to AdAge, the worldwide ad blitz earned the pop star $6 million, adding more to his current multimillion-dollar fortune. Cristiano Ronaldo Coca-Cola and KFC Ads Resurface After Coke Snub - Insider One of those athletes is the former NFL star, Peyton Manning. Taylor Swift and kittens: that was the secret recipe for Diet Cokes commercials featuring the pop star,whose partnership with the brand beganin 2013. Please try again. Some retirees are striking gold with their retirement accounts by investing in precious metals, and there are proponents like Jonathan Rose, CEO of Genesis Gold Group, who believe it can be a safe Perhaps the fact that so many country music songs are ballads about breakups is related to the fact that a lot of country music stars have run into their own Nashville, Tennessee, is known as Music City, and it's the country music capital of the United States. June 30, 2022 by . Hodgman and Long have had successful acting and writing careers on their own, but the Mac commercials were so iconic (there were 66 of them in total), that the duo may be best-known for their roles in these thirty-second spots than anything else. Coca-Cola - Official Partner | Olympic Sponsors | IOC While she didnt typically post on her socials about the drink, her sponsored tour and many commercials allowed Taylor to introduce Diet Coke to an entirely new generation of soda drinkers. Check Out: Athletes Earning Most of Their Cash From Endorsements. Latest campaigns | Coca-Cola GB ENDORSEMENT Celebrity endorsement is just a channel: Companies must realize that having a celebrity According to Billboard, soda giant 7UP poured $30 million into a 2014 campaign to associate DJ Tiesto with the companys trademark beverage. Like fellowNASCARcolleague Joey Logano, Denny Hamlin is not shy about reppingCoca-Cola. From Michael Jackson to Ray Charles, the worlds biggest musical acts have long been rewarded for their success with a Pepsi ad. But do you know how much Athletes earn for just one tweet. Brands Endorsed- Samsung Mobiles, Tata Sky, Coca Cola, Titan Watches, Snapdeal etc. Michelle Wie is the youngest player ever, who at the age of 10 qualified for the USGA Amateur Championship. He also linked up withDietCoketo help further theFolds of Honor program. Coca-Cola also had the first celebrity endorsement. Stacker believes in making the worlds data more accessible through Coca-Cola brands include Sprite . "Modern Family" star Sofia Vergara has been a popular celebrity spokesperson for years, and Head & Shoulders sounds the perfect fit for hershe claims to have used the product for the past two decades. The commercials were so successful that theyspawned a movie, released in theaters lastsummer. In 2012, A-Lister Brad Pitt became the first man in history to pitch for Chanels trademark Chanel No. But in 2001, it was Britney Spears who was sitting pretty as queen of the pop hill and she landed a Pepsi advertisement of her own to prove it. See how our company and system employees make this possible every day and learn more about our areas of focus in sustainability. Curtis Jackson, a.k.a. Jennifer Aniston. Timberlake isnt the only star connected to Im Lovin It, as the song was also produced by the Neptunes, and features a verse from rapper Pusha T. Back in the early days of cell phones, each big brand fought for its customer base with a series of clever commercials. We've established a portfolio of drinks that are best positioned to grow in an ever-changing marketplace. IMPACT OF CELEBRITY ENDORSEMENT ON SOFT DRINKS WITH SPECIFIC REFERENCE TO BRAND COCA-COLA Page 3 In this paper, we will focus on the issues relevant for middle-market soft drink companies, dened as soft drink producers or bottlers with an annual turnover of $500 million to $2 billion USD. Find out which celebrity endorsement deals were worth the most. According to a report from CBS News, the latter contract alone earned her $3 million a year. The 9 Biggest Celebs Coca Cola Has Worked With Over The Years Even in his post-playing career as an NBA analyst on TNT, hes still raking in the dough fromendorsements like pain relief medicine Icy Hot and Carnival Cruise Line. Shes earned $157.5 million since 2011. Spieth has highlighted the brand on his social media as well. . And these partnerships have been a game changer for both the brand and the celebrity in terms of sales, as manyof these partnerships have taken off. Alex Trebek spends most of his days moderating trivia hijinks over at Jeopardy, but he also appears in some commercial breaks shilling forColonial Penn life insurance. Andy Garcia. Company Provides 2022 Financial Outlook. Marketing research: Chinese celebrity brand endorsers - Daxue Consulting From Michael Jackson to Ray Charles, the worlds biggest musical acts have long been rewarded for their success with a Pepsi ad. . hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, 'b41e6ff7-0bb2-4179-a39b-0be6c2505481', {"useNewLoader":"true","region":"na1"}); Of course you've seen lovableand seemingly agelessAniston in an ad for Smart Water. 5 fragrance. Few stars have risen higher than Beyonce and in 2012, her global celebrity translated into a multi-year, $50 million contract with Pepsi. According to Billboard, soda giant 7UP poured $30 million into a 2014 campaign to associate DJ Tiesto with the companys trademark beverage. Jennifer Aniston signed a deal worth $5 million for this endorsement. According to Playboy, Charlize Theron is near the top of the heap when it comes to getting big checks in exchange for endorsements. Most notable endorsement: Diet Coke - $26 million. The Coca-Cola Bottling Company's efforts to do a good deed in Texas weren't met by the kind of PR results any company would expect in a crisis. But in 2013, he renegotiated, according to a report at the time from Reuters. Highest-paid NBA players 2023 | Statista King Khan is perhaps the most visible actor on television! Once the affable athletes name was attached to the product, they took off and so did Foremans wealth. One guy was the human embodiment of a PC; the other, a Mac. Kylie Jenner is the highest-paid celebrity who earned around $590 million. Key player in the leadership and transformation of Coca-Cola Freestyle, an innovative, connected touch-screen fountain dispenser which allows consumers to . document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); Get the full breakdown on 36,000 branded Instagram posts published on behalf of more than 3,200 sponsors in sports. The contract, which features radio spots and TV ads, earned the superstar $26 million. Most Influential Coca-Cola Sponsored Athletes on Social In 2005, she renewed the deal. During his highly anticipated 2017 fight against UFC star Conor McGregor, Floyd Mayweather earned $25 million just by selling ad space on the clothing and accessories he wore during and before the fight. The brand also came out with an exclusive flavor for him - "Formula 50.". Chris Paul not only starredin State Farm commercials, he also starred as a fictional twin brother named Cliff Paul who worked as a State Farm agent. They're not hard to find. In a nod to professional symmetry, Patrick joined forces with GoDaddy again for the final races of her career at the Daytona 500 and Indy 500 this year. as well as image rights, data visualizations, forward planning tools, Sustainability. Fans often tend to follow their favorite celebrity and when these celebrities promote a certain brand, its engagement with the customer increases. The New York Times reported the soda giant was thinking big far beyond TV or print ads and was aiming to get into the Beyonce business.. The Top 10 Highest Endorsed Athletes And Their Brands - Hollywood Branded took in the company was a smart move for the musician as he made quite a bit of money for his share in the company when Coca-Cola purchased it in 2007. Strategic Partnerships, Solved Question | Chegg.com Ronaldo's plug for water instead of Coke cost the soda giant $4 billion in market value . hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '2e935737-2d85-4e1c-b9f4-91c8d877c570', {"useNewLoader":"true","region":"na1"}); Aquahydrate wasn't doing too well when Mark Wahlberg was offered some while training for his movieThe Fighter. Salton electric grills were obscure until they became Foreman Grills. by Sam Weber | Nov 18, 2020 | Endorsements & Sponsorships | 0 comments. Hollywood superstar and tech venture capitalist wizard Ashton Kutcher was already a veteran spokesman in 2009, thanks to a lucrative endorsement deal with Nikon. Most expensive celebrity endorsements - CEOWORLD magazine Copyright 2021 Privacy Policy Subscription Terms Terms of Use Sitemap Site by Artillery, Copyright 2021OpendorsePrivacy PolicySubscription TermsTerms of UseSitemapSite by Artillery. PDF Impact Of Celebrity Endorsements On Brand - IJSER In 2010, CNBC referred to boxing-legend-turned-grilling-guru George Foremans endorsement deal as the second-best in history, after Michael Jordans contract with Nike. Our most famous TV ads | Iconic campaigns | Coca-Cola GB It was the first brand to sign a deal with James after he was drafted into the NBA in 2003. Hollywood Branded's Influencer Marketing School advances your influencer marketing game. Creative Works: 10 Of The Best Ads Of The Week, From Coca-Cola To Hollywood Branded looks at the latest trend of celebrity beverage endorsements what big names are behind the brands. Celebrity Endorsement Deals With Insane Payouts - Yahoo! And in her recentsponsorshipwithCoca-Cola, she was named as part of a6-Packof athletes that will represent theCoca-Colacompanyahead of the rescheduled Tokyo 2020 games. According to the publication, this move upset Kanye West, who has his own deal with Adidas. Coca-Cola Reports Fourth Quarter and Full-Year 2021 Results In this article, we have discussed the highest-paid celebrities brand ambassadors as of 2022. StartupTalky is top startup media platform for latest startup news, ideas, industry research and reports, inspiring startup stories. Taylor Swift is the brand ambassador of some of the biggest brands in America which listed her with the A-listed endorsement deals. And when they are on the top, there's no limit of millions in their bank account. Justin Bieber has tried to shed his bubblegum pop image in a number of ways over the years, but one of the most visible was his series of Calvin Klein ads. While P. Diddy unabashedly shills for his vodka brand Ciroc and George Clooney has made millionsoff his ownership of Casamigos Tequila, Jay-Z is a little more reserved when it comes to his stake in Ace of Spades champagne. The campaign aims to deepen . In 2012, Irving starred in his first commercial as his elderly alter ego "Uncle Drew." In 2014, Music Times reported that crossover icon Taylor Swift signed a major deal to serve as a spokesperson for Diet Coke. Sorry, something went wrong. Worlds fastest man Usain Bolt signed his first deal with Puma as a teenager. Consumer Packaged Good brandsare among a category of brands whichhave an option when partnering with celebrities to provide thepotential for more bang for the buck - and that is an equity stake in the company. The most expensive celebrities for promotions are: Taylor Swift. The simple jingle became immensely popular, and it was only revealed later that the song was written specifically for the campaign, instead of the other way around. One of the richest athletes in the world, the LeBron James sponsors portfolio is impressive. All Right Reserved. Moreover, Coca-Cola leverages celebrity endorsements in its marketing initiatives. David Beckham signed a lifetime endorsement contract with Adidas worth 160 million in 2003. In 2002, Catherine Zeta-Jones signed a two-year contract that paid her eight figures a year. After learning what he was drinking, he recruited friend and fellow celeb Sean "P. Diddy" Combs to invest in the company with him. Main menu. The Los Angeles Laker has had an illustrious history with thesoft drinkbrand. Whether its for theCoca-ColaChug for Charity awardbenefiting the Joey Logano Foundation or declaring TheCoke600 a crown jewel event, every interaction between Joey Logano andCoca-Colahas always seemed to take a right turn. The New York Times reported the soda giant was thinking big far beyond TV or print ads and was aiming to get into the Beyonce business.. Andy Garcia. 50 Cent, was picked to shill for Vitaminwater when the company saw him holding a bottle in a photo (which, ironically, was an ad for another company). She even wants her dad to sign up for one. In the history of the cola wars, The Coca-Cola Company and PepsiCo have continually battled for market share supremacy. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '945ce560-236b-41b2-99d9-638c248e3394', {"useNewLoader":"true","region":"na1"}); Beyonce, arguably one of the most followed and admired celebrities of our time has recently become a "meaningful" shareholder in the sports drink company, according to its founder and creative director Jody Levy. She has endorsed Apple, CoverGirl, Keds, and Coca-Cola. Shes hyped Windows 95, Diet Coke, Smartwater, andmore recently, Aveeno. She's hyped Windows 95, Diet Coke, Smartwater, and more recently, Aveeno. Coca-Cola Is Changing the Flavor of a Soda. Again. - New York Times In 2016, the Daily Mail reported that then-18-year-old and very rich Kylie Jenner signed a $1 million deal to serve as a brand ambassador for Puma. Twitter, Opendorse Expand NIL Partnership to Help Student-Athletes Monetize In-Game Highlights, The 5th Annual Opendorse #AthleteDriven Awards. On theOlympicstage, Morgan was named a 6-Pack athlete with the company ahead of the 2012, 2016, and now 2020Olympics. 5 for $7 million in 2012, he must have known that Nicole Kidman earned nearly twice that amount close to a decade earlier. In 2003, the actress was paid $12 million to serve as a spokesperson for the famous fragrance. Her commercial success can be attributed to her wholesomeness and general likability. No woman in sports earns more than tennis superstar Serena Williams. Besides her huge success in Hollywood, Jennifer Aniston works with several brands like Smart Water, Hair product Living Proof and Aveeno. From Matt Damon's recent nauseating, "Fortune Favours the Brave" FTX crypto ad, to Michael Jordan defying the laws of gravity for Coca-Cola, there are plenty of examples of iffy celebrity . Total Following: 3.9 million. You know Jennifer Aniston from her role in Friends, as the leading lady in a number of rom-coms and the star of those quirky Emirates Airlines TV commercials. She apparently actually appreciates what the company stands for. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Your email address will not be published. 4. In 2015, it was reported that Real Housewives of Beverly Hills star Lisa Rinna was paid a full $2 million for a single ad for Depend adult diapers. Sports & Entertainment Partnerships | The Coca-Cola Company UGA 2022 National Champions Bottle | Coca-Cola Store In 2017, the Daily Mail reported that George Clooneys status as brand ambassador earned him $40 million from the drink company. The shoe has now 33 editions and numerous re-releases and re-designs with different colors. Not only did 7UP pay the music maker outright, but it also contributed funding for a release party and a stage at a massive Las Vegas music festival. Get advice on achieving your financial goals and stay up to date on the day's top financial stories. However, celebrity brand endorsements are very much relevant in China, and practiced throughout many industries. With a net worth of $12 million, shes not one of the richest female athletes in the world yet. Top 10 Celebrities and the Brands they Endorse - UAE Moments She has signed deals with CoverGirl, Apple, Keds and the most extraordinary one is with Coca-Cola. Some athletes also have a massive fanbase that can benefit the brand. Coca-Cola's social media strategy is all about community fun and support. republish under a Creative Commons License, and we encourage you to Regarding the campaign, Drake explained that I think it's a great thing to be responsible, in a way, for exciting young kids.". including The Hoopers and a recent series that makes it seem likePaul is best friends with his State Farm agent. After investing a reported $1.5 million dollars in the company in 2010, Madonnawent so far as to say that she drank Vita Cocoevery single dayon her tour. Nothing. She was no stranger to controversy at that point, having starredasa child prostitute in Pretty Baby and a barely clothed castaway in The Blue Lagoon. Thirty-seven years after her original 1980 ad campaign,she starred in another Calvin Klein adat age52, modeling the brands lingerie. David Beckham is a well-known soccer legend, married to Posh Spice. Another celebrity on the list is the queen . Coca-Cola Net Worth 2023 | MD Daily Record and more. Holly Hunt. Now, the company is doing it again, risking another outcry. He raked in eight figures by placing endorsements on his shorts, caps and robe. Not only did the singer promote the beverageas a healthy drink choice, but also an empowering business move for females - something her fans canabsolutelyget behind. In 2016, Timberlake became an investor and the face of Bai flavored water. $4.95. By the time Coca-Cola bought the company in 2007, 50 Cent was swimming in as much as nine figures. Imagine getting paid an estimated $6 million for your involvement in this three-word jingle . Coca-Colacontinues to put their money where their mouth is as they have ferventlybacked the USWNTand thrown their support behind the women in the red, white, and blue. Hollywood superstar and tech venture capitalist wizard Ashton Kutcher was already a veteran spokesman in 2009, thanks to a lucrative endorsement deal with Nikon. While many sci-fi fans still associate William Shatner with Star Trek, the veteran actor has become equally identified with bargain-hunting travel site Priceline,where hes served as a pitchman since 1998. Coca-Cola (@CocaCola) August 11, 2021. There are tons of brands that pay a huge amount to their brand ambassadors. Top brands: Nike, Coca-Cola, Nike, Upper Deck, McDonald's, Samsung, Microsoft . The relationship lasted for more than 30 years,and is one of the longest-running celebrity endorsements in history. Did Ronaldo cost Coca-Cola $4 billion? Your account is fully activated, you now have access to all content. Late Bloomers:Samuel L. Jackson and 34 Other Celebrities Who Got Rich and Famous Later in Life. We believe working at The Coca-Cola Company is an opportunity to build a meaningful career while helping us make a real difference on a global scale. Incidentally, Ronaldo moving the bottles also coincided with the soft drink giant losing $4 billion, which added fuel to fire. [emailprotected]. Hebought the entire Armand de Brignac Ace of Spades label in 2014. Pepsi was overwhelmed with this outstanding result and signed another deal of $10 million for global target . Please try again later. Neymar, soccer - Brazilian National Team. In 2003, McDonalds signed Justin Timberlake to head the companys now-famous Im Lovin It campaign. Verizon staked its futureon a bespectacled man asking if people could hear him, and Sprint PCS had a mysterious man in a trench coat investigating cellular emergencies. In this case, the battle takes place between the world's leading soft drink brands. As of 2023, Coca-Cola Company has a net worth of approximately $200 billion. However, his likeness continued to appear in ads for the brand, as he had created a tied-in awareness of his image to the brand's - which was beneficial to both. The 2015 Fedex Cup winner has been featured across television advertising, digital media, point-of-sale, out-of-home, experiential marketing, and packaging. Related: Which Athletes Earn the Most Per Hour? Even then, Wie was no newcomer. Theseinvestmentsand their corresponding endorsements have contributed to the long-term success of the brand. Coke vs. Pepsi. Coca-Cola Shoots Celebrity Portrait Series for Latest Campaign The 2X Olympicmedalist has made a name for herself at the age of 20, having secured lucrativeendorsement dealswithNikeand Toyota. A couple converted a Coca-Cola truck to live in while exploring Australia. Since his investment, the brand has grown exponentially and has attracted star athlete celebrity endorsers like Andrew Luck, James Harden, Mike Trout, Richard Sherman, and manymore in almost every sport. document.getElementById( "ak_js_3" ).setAttribute( "value", ( new Date() ).getTime() ); Opendorse provides technology to the athlete endorsement industry. This compensation may impact how and where products appear on this site (including, for example, the order in which they appear).